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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 433
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Praying to the God of Valuation

Both Sides of the Table

In those years I learned to properly build product, price products, sell products and serve customers. Between 2006–2008 I sold both companies that I had started and became a VC. I am enjoying more discussions with startups about the ROI benefits for customers who use our products rather than the coolness of our products.

Valuation 466
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Neil Patel Review: Learning Marketing Entrepreneurship From The Master

YoungUpstarts

In 2006, together with Hiten Shah, Neil founded Crazy Egg, a heatmap platform for websites to use to increase their conversion rates. NP Digital receives consistently positive reviews from its customers. In 2005, Neil began his first marketing blog, which grew to become the leading source of marketing insights that it is today.

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115
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Neil Patel: Learning Marketing Entrepreneurship From The Master

YoungUpstarts

In 2006, together with Hiten Shah, Neil founded Crazy Egg, a heatmap platform for websites to use to increase their conversion rates. NP Digital receives consistently positive reviews from its customers. In 2005, Neil began his first marketing blog, which grew to become the leading source of marketing insights that it is today.

Marketing 113
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Are Business Plans Still Necessary?

Both Sides of the Table

I remember going to an Under the Radar conference in 2006 in the heat of the Web 2.0 It should talk about how many customers you think you will acquire and how much you’ll charge for your product. Do you really want to spent $100k building a product to discover through Customer Development that the market is too small?

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Social Customer Service Metrics: 3 Case Studies

Duct Tape Marketing

Social Customer Service Metrics: 3 Case Studies written by Guest Post read more at Duct Tape Marketing. Well, now 90% of customers are influenced by online reviews. And we all know some customers can be finicky, their opinions arbitrary and skewed. photo credit: Flickr. How has marketing changed thanks to social media?

Metrics 28