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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. The SiriusDecisions Demand Waterfall (2006). But such a simple funnel works only if you have a lot of inbound interest and a sales team focused on fielding inquiries. Here are the three lessons we learned along the way.

Demand 101