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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

The SiriusDecisions Demand Waterfall (2006). But such a simple funnel works only if you have a lot of inbound interest and a sales team focused on fielding inquiries. Since we had a sales development team of our own, we needed to factor in their efforts, too. With so many options, which one should you pick?

Demand 101