Remove 2007 Remove Analytics Remove Conversion Remove PPC
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How Can We Really Measure The ROI of Optimization?

ConversionXL

But now your conversion rate looks the same as when you started. In fact, it’s easy to project the predicted ROI of optimization ( click here to download conversion optimization ROI calculator ). Time Period Comparison in Analytics (and Why It’s Wrong). Conversion Rates Are Non-Stationary Data. Word-of-Mouth.

PPC 48
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Knowledge

Occam's Razor

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124
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How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

After the iPhone launched in 2007 to mass adoption, analytics were never the same. Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now. Mobile traffic looks less conversion-ready (and less valuable) than desktop traffic.