2007 Business Model Churn Rate Framework 
maplebutter.com
JANUARY 8, 2013
I’m not afraid to pick up the phone, cold call someone, use LinkedIn to find someone who’s recently left a company that might be considered competitive and ask them for advise around the business model and marketplace. I’ve developed a very simple work processing framework. Now our biz model is lighter, more flexible.
Cracking the Code
OCTOBER 10, 2008
You validated our business model and added huge value to our efforts. This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period.
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