2007, Cofounder, Differentiation and Warrant

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2007

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Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

JANUARY 25, 2023

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] We were founded by a gentleman named Bob Young, who was the original co-founder of Red Hat, which is a massive software company. John Jantsch (02:25): So I, I published my first book in, I think my first book came out in 2007.

Audience

Audience Revenue Distribution Differentiation

Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

JANUARY 16, 2019

Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. Historically, both terms had narrower definitions related to telemarketing, which differentiated outbound versus inbound calls.) In December 2007, HubSpot went all-in with inbound marketing.

Naming

Naming Conversion Flash Cofounder

StartUpRoar

Growing Your Audience (And Your Revenue) With A Book

Brand-Owned Terms: The Power—and Process—of Naming a Movement

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