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Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

As detailed in a co-authored book , Brian Halligan, a recent MIT grad in 2005, observed startups failing with “‘tried-and-true’ marketing techniques that he had seen work throughout his career; techniques such as trade shows, telemarketing, e-mail blasting and advertising.”. In December 2007, HubSpot went all-in with inbound marketing.

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Should Founders Be Allowed to Take Money off the Table?

Both Sides of the Table

If a company has reached a level of success, has been around for a few years and you believe the company has potential to break out into a much bigger company then you should let the founders take money off of the table. Founders however are asked to take low salaries and never really get back the time they worked for free.

Founder 329
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Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

We were founded by a gentleman named Bob Young, who was the original co-founder of Red Hat, which is a massive software company. So that's the quick and dirty of our origin story is that, and Bob Young, by the way, is still the sole owner and founder of the company, and very much and involved in what we do on a day-to-day basis.

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Blitzscaling Creativity with DALL-E

Reid Hoffman

When artistic virtuosity and extreme productivity become the norms, the human creativity it takes to make work stand out in an environment of accomplished abundance only increases in value. Or they employ some novel production technique to achieve a clever end, like using DALL-E to create images for use in a stop-motion video.

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The Option Pool Shuffle

venturehacks.com

SUPPORTED BY Products Archives @venturehacks Books AngelList About RSS The Option Pool Shuffle by Nivi on April 10th, 2007 “Follow the money card!&# – The Inside Man, Three-Card Shuffle Summary: Don’t let your investors determine the size of the option pool for you. Do you mean the shares go to the founders?

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The cardinal sin of community management

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, September 11, 2009 The cardinal sin of community management Once you have a product launched, you will the face the joys – and the despair – of a community that grows up around it. It took me a long time to understand that benefit of our product. This probably sounds illogical.

Community 158