Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. What the sheet shows is that each customer is costing you $100 in just lead generation expense. What is Twitter hadn't gone to SXSW in 2007? This is a mistake.
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