Duct Tape Marketing

JANUARY 8, 2016

Why (and how) you should let your customers do the advertising for you written by Guest Post read more at Duct Tape Marketing. When I first launched Hatchwise, I was still running an internet company I had started previously, called MyCustomLogo, which relied almost 100% on PPC ads to bring in new sales.

Advertising 28

Advertising Customer PPC Connecticut 28

Duct Tape Marketing

APRIL 28, 2011

If indeed you have any vision of selling your business in the future you’ve got to focus on marketing instead of simply focusing on sales. In my opinion, a greater focus on these elements not only creates greater sales, it leads to the creation of a more valuable asset – or something you might indeed be able to sell.

Marketing 65

Marketing Valuation Differentiation Lead Generation 65

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. What is Outbound Marketing? People Won’t Tune out your messages.

Marketing 28

Marketing North America Lead Generation B2B 28

Duct Tape Marketing

MAY 10, 2011

If you’ve ever wondered why your pure sales messages meet with resistance and deflection it’s because to most prospects you look like someone that is out to steal their money, time and attention – something akin to a predator. If you can do that, getting them to buy what you want will simply make perfect sense.

Small Business 57

Small Business Marketing Engineer Social Media 57

Duct Tape Marketing

MAY 19, 2011

You’ll find it’s much easier to promote this kind of high-quality free content, particularly with social media, than it is to try to jump right to the sale of your product or service. Deliver a great recipe for your topic, and just like that killer marinara sauce on the back of the tomato can, it will get passed along. All rights reserved.

Social Media 42

Social Media Email Small Business Programming 42

www.foliomag.com

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. ADVERTISEMENT. ); ); ); Home » emedia and Technology. Advertising/Sales. Advertising Systems. Reader Service and Lead Generation. Assn/Non-Profit. B2B: Business Media. City & Regionals.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

APRIL 24, 2014

This disproportionate emphasis on getting more leads has forced customer acquisition efforts to burn money & time unnecessarily, while simultaneously turning the Internet into a game where advertisers say “Look at me” and regular people try to avoid being sold to at all costs.

Email 126

Email Programming Framework Campaign 126

www.rocketwatcher.com

DECEMBER 5, 2011

About Rocket Watcher Rocket Watcher is my personal blog covering marketing for startups including messaging, market strategy, lead generation and metrics. Tags advertising. lead generation. December 2008. November 2008. October 2008. September 2008. Powered by Postrank. advisory board.

Naming 41

Naming Startup Product Name Framework 41

www.rocketwatcher.com

NOVEMBER 8, 2010

For those of us selling to businesses however, particularly where there is a sales team involved and a pipeline to track, the world is quite different and Dave’s metrics don’t cover everything you need to track. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42