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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Plug into the Database of Intentions. I think we have established that. Remember: Engagement is not a metric, its an excuse. ].

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BizMe2 is Looking to Disrupt Conferences with Turnkey Solution (Interview)

VC Cafe

PeerTV was linux on DSP, which aggregated content from the Internet like Boxee and BeeTV. Long story short, I ended up spending a year and a half in China from 2008 to 2010 and now I’m hard at work with BizMe2. All the peripheral services are profitable, but there was no place that aggregated everything under one roof.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Way back in 2008, an obscure SaaS company called Zuora started talking—loudly and endlessly—about the “ subscription economy. This Stack Exchange forum exclusively for database administrators. Create content to answer hundreds of these questions, and, in aggregate, you can reach a huge audience of relevant prospects. Conclusion.

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