Remove 2008 Remove Aggregator Remove Product Development Remove Revenue
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Way back in 2008, an obscure SaaS company called Zuora started talking—loudly and endlessly—about the “ subscription economy. Most businesses have a handful of target accounts they dream of closing—big, prestigious companies that could generate a whole lot of revenue in a single deal. Create movement-first content to build credibility.

B2B 133
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167
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It's a startup, not a spreadsheet

Startup Lessons Learned

And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics.

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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. They aren’t really engaged in customer development, they aren’t getting inside their customers’ heads, and they aren’t crafting a robust ecosystem.

Customer 156
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Marching through quicksand

Startup Lessons Learned

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. What is the right revenue model? In other words, what is the minimum viable product ? My blog has over 14000 subscribers, for example. Is that a lot? Is that good? Just like with startups, this is a hybrid question.

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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

I firmly believe that in this age where the product development life-cycle is so short and user feedback comes so quickly, you will know within a year whether you are focusing on a worthwhile one thing. If it’s done right, feedback and postmortems are regular activities and reviews are just the official aggregation of such feedback.?.

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Case Study: SlideShare goes freemium

Startup Lessons Learned

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. The idea seemed to SlideShare to be a natural direction.