Remove 2008 Remove Customer Development Remove Internet Remove PR
article thumbnail

Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

article thumbnail

Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Rules for the New Internet Bubble

Steve Blank

We’re now in the second Internet bubble. Customer Development , Agile Engineering and the Lean methodology enforced a process of incremental and iterative development. Startups could now get a first version of a product out to customers in weeks/months rather than months/years. Carpe Diem. The New Exits.

Internet 334
article thumbnail

Lessons Learned: About the author

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, October 4, 2008 About the author ( Update January, 2010: This post originally dates from October, 2008 back when I first started writing this blog. I got my start programming on an old IBM XT; it was thanks to MUDs that I first discovered the internet. October 13, 2008 6:47 PM Luke G said.

article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. Choose one.

article thumbnail

Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Do your customers really read TechCrunch? Do some Customer Development instead. Spend your time with renewable sources of customers and iterate.

article thumbnail

Lessons Learned: Achieving a failure

Startup Lessons Learned

Launch with a PR blitz, including mentions in major mainstream publications. We can capitalize on new customers. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?