CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
Create a revenue forecast before you even run the experiment. You can forecast what you think your forecast + seasonal curves will look like. 2008 process. Test ideas came from HiPPOs, tests were often broken, development cycle was 6 weeks, only one analyst. Longer decision cycle. Image Credit. Image Credit.
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