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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Document Your MVP for a Developer

SoCal CTO

He wanted to get input from me on what he's doing, and he wants to begin to ask developers what it would take to build his product. what format would you and the developer want that in? This should be an iterative process with advisors and customers providing feedback on the product. Founder : Ummm. what do you mean?

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers.

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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Entrepreneurs put together their funding presentation by extracting the key ideas from their business plan, putting them on PowerPoint/Keynote and pitching the company – until they get funded or exhausted.

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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

Posted on December 7, 2009 by steveblank In my 21 years of startups, I had my ideas “stolen” twice. Customer Development We were starting Epiphany, my last company. Our competitor was executing on hypotheses we had developed 9 months ago, and their strategy remained static. See part one for the first time it happened.

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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. Reply steveblank , on May 11, 2009 at 4:07 pm Said: No.

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