LivingSocial Co-Founder Explains the Importance of the Pivot
ReadWriteStart
DECEMBER 27, 2010
In the video below, LivingSocial co-founder and CTO Aaron Batalion talks about the company's previous manifestations - consultants, Facebook app developers, and so on - and the principles that helped motivate the company to change direction like this. And so LivingSocial pivoted into the group-buying and daily deals space.
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