Steve Blank
OCTOBER 19, 2009
I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Context here.)
Steve Blank
MAY 28, 2009
Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets. Markets with Customer/Market Risk are those where the unknown is whether customers will adopt the product.
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Steve Blank
NOVEMBER 2, 2009
Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) are all expensive and potentially fatal distractions if done before you have found product/market fit and a repeatable sales model.
Steve Blank
DECEMBER 7, 2009
Posted on December 7, 2009 by steveblank In my 21 years of startups, I had my ideas “stolen” twice. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious.
Software By Rob
NOVEMBER 1, 2009
Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Apologies to those who read this blog via RSS. For about two weeks no new posts were showing up in my RSS feed, then last week old posts were marked as new with multiple rows of links added below them. Subscribe via RSS On Twitter? Just curious.
Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
Steve Blank
NOVEMBER 9, 2009
Status Report At Ardent the marketing department was responsible for acquiring applications for our supercomputer. I had hired the VP of marketing from a potential software partner who was responsible to get all this 3 rd party software on our computer. I realized that my daughter had confused motion with action.
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