Remove 2010 Remove Advertising Remove Demand Remove Public Relations
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. I couldn’t care less about those.

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Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

9 in 10 young adults trust advertising (aieee!) – [link]. The next legal frontier: courts can demand access to your social content, even if marked private – [link]. 40 Extremely Shocking Advertisements – [link]. 100 Creative Modern Advertisements – [link]. Do agencies need labs? – [link].

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

You’ve built a sales organization and company that’s burning cash before you know if you have demand for your product or a repeatable and scalable sales model. To create this demand at first customer ship, marketing activities start early in the product development process. Build and they will come” is not a strategy, it’s a prayer.

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15 Entrepreneurs Discuss Why they Started Their Businesses

Hearpreneur

The around the clock high demands of breaking news, knowing every time a government official sneezes, and keeping up with every foreign leader (and their autocracies) can suck the life out of you. So now I’m the owner of Perfect Pitch Media Group, a media consulting and public relations firm.

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Lean Startups aren't Cheap Startups

Steve Blank

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. Reply Amit , on January 22, 2010 at 11:34 am Said: Great article!

Lean 260
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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

Marketing develops a complete marketing communications plan, provides Sales with a full complement of support material, and starts the public relations bandwagon rolling. The company has a large press event, and Marketing launches a series of programs to create end-user demand (trade shows, seminars, advertising, email, and so on).

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Is Direct Mail Dead or New Uses for Old Tactics :: Small Business.

Duct Tape Marketing

Here are a few examples of new uses for old tactics: Use variable data printing on demand printing to create highly personalized direct mail pieces with unique images, stories and calls to action based on your customer database. The technology is there to do this in small batches with hundreds of variations. 5 Practical Tips for Gett. :