Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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Startup Lessons Learned

APRIL 14, 2009

Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Go on an agile diet quickly. April 15, 2009 4:06 PM Eric said.

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Startup Lessons Learned

JANUARY 2, 2009

The core of the article is my first attempt to articulate the key metrics (in graph form) that I believe demonstrate customer value. When startups ask me what to measure, I always come back to these three as a starting point: Revenue per customer. Retention cohort analysis. Funnel averages over time. I am 42 years old.

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Startup Lessons Learned

JULY 3, 2009

Use some customer development to find out. Split-testing is great for linear optimization; making our landing pages, conversion rates, and retention metrics incrementally better day-in day-out. But its also amazing for testing big hypotheses, like what our customers really want to get out of our product. Expo SF (May.

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Startup Lessons Learned

AUGUST 24, 2009

And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May.

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Startup Lessons Learned

JUNE 22, 2009

Each has its own iterative process: customer development and agile development respectively. In a customer problem pivot, we try to solve a different problem for the same customer segment. When doing intense customer development, the problem team can attain a high level of empathy with potential customers.

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Startup Lessons Learned

OCTOBER 7, 2008

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Acqusition competition is how new apps get new customers. Retention competition is how you get people to come back to your app. Then, if your retention is good enough, you can stay there.

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