A Smart Bear: Startups and Marketing for Geeks

JULY 19, 2010

During a lull in her practice she got a serendipitous opportunity to shift gears completely and ended up leading software product development teams. P.S. For more, here are detailed examples of how this mindset also sets up your sales pitch. I can see the sales pitch now. Personal authority. That's just one example!

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Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

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Steve Blank

MARCH 3, 2015

Berkeley in 2010 to run the Lester Center for Entrepreneurship in the Haas School of Business we were teaching entrepreneurship the same way as when I was a student back in 1995. The disadvantage is that its methodology was based on the old waterfall model of product development and not the agile and lean methods that startups use today.

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Startup Lessons Learned

NOVEMBER 8, 2008

This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. You can learn about customer development, and quite a bit more, in Steves book The Four Steps to the Epiphany. It slices, it dices.

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Startup Lessons Learned

FEBRUARY 28, 2009

This builds on a lot of great thinking that has come before, like the agile movements insistence that only the creation of working code counts as progress for a software development team. We set sales targets from day one, $300 the first month. As the experiments progressed, day-in-day-out we werent making sales.

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steveblank.com

JULY 8, 2011

Github - Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs Pivotal Tracker – Agile project management tool that enables real time collaboration. WebSequenceDiagrams - sketch sequence diagrams. Lighthouse – Issue Tracking Tool.

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Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. Even worse, agile wasnt really helping me ship higher quality software.

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Startup Lessons Learned

JULY 29, 2009

I hope to show why lean and agile techniques actually reduce the negative impacts of technical debt and increase our ability to take advantage of its positive effects. Startups especially can benefit by using technical debt to experiment, invest in process, and increase their product development leverage.

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Startup Lessons Learned

SEPTEMBER 12, 2008

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Expo SF (May.

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Startup Lessons Learned

APRIL 9, 2009

Thats the essence of so many of the lean startup techniques Ive evangelized: customer development , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. Creating a company-wide feedback loop that incorporates both customer development and agile development is a challenge.

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Startup Lessons Learned

NOVEMBER 17, 2008

Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Stevey's Blog Rants: Good Agile, Bad Agile Learning from Obama: maneuver warfare on the campa.

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Startup Lessons Learned

JULY 28, 2010

Lessons Learned by Eric Ries Wednesday, July 28, 2010 Case Study: kaChing, Anatomy of a Pivot (The following guest post is a new experiment for this blog. To acquire new money managers, the company makes traditional sales calls, which means they’ve interviewed many, many professionals and gotten a strong sense of their needs.

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Venture Chronicles

AUGUST 2, 2013

3) It all starts with the product: Companies can overcome a great many challenges with band-aids, duct tape, and bailing wire. but one aspect of a startup and/or growth stage company that cannot be glossed over is the product. It all starts with the product.

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Startup Lessons Learned

MARCH 22, 2010

Lessons Learned by Eric Ries Monday, March 22, 2010 The new startup arms race (for Huffington Post) The Huffington Post published an op-ed on the Startup Visa movement that Ive been working on for some time. These companies produced over $52 billion dollars in sales in 2005, and employed 450,000 workers that year. Expo SF (May.

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The Next Web

AUGUST 26, 2012

In November 2010 we launched Whatser : an application that made it easy to get personal suggestions on where to go such as bars, restaurants, galleries, shops and other spots based on your location, interest and social graph. Keep the team small, agile and up-to-date. KPI’s are different for each start-up.

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Startup Lessons Learned

SEPTEMBER 15, 2008

This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. You just constantly test little micro-changes and follow a hill-climbing algorithm to build your product. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

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Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. In contrast, sales and marketing activities before first customer ship are adhoc, fuzzy, and don’t have measurable, concrete objectives. Freemium models have their own scorekeeping.)

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Startup Lessons Learned

JUNE 8, 2009

For example, I quickly learned that when I twittered about the event, more often than not I would make a sale. So the product development team was busy creating lots of split-tests for lots of hypotheses. And here is the howto for your sales bell: [link] Have fun! :-) June 9, 2009 1:42 AM David Skillern said.

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Startup Lessons Learned

JANUARY 28, 2009

Because, unless you are working in an extremely static environment, your product development team is learning and getting better all the time. Most importantly, I encouraged the leaders of the company to bring awareness of the business challenges to the product development team. Great post, Eric. Expo SF (May.

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Startup Lessons Learned

DECEMBER 7, 2008

Sometimes, a great hacker has the potential to grow into the CTO of a company, and in those cases all you need is an outside mentor who can work with them to develop those skills. At the end of the day, the product development team of a startup (large or small) is a service organization. Does this sound familiar? Expo SF (May.

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bhargreaves.com

MARCH 7, 2010

The reasons why I am not a big fan of development shops are too numerous to go into here. In brief, startups succeed because there is strong alignment of interests among all parties, especially with the people who are actually building the product. Actually any shop that does agile development with daily and weekly releases should.

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Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down?

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Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

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Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. While it’s useful to be able to have a sales forecast and expense budget early on, it’s not something you need until you’ve validated your idea. Another great way to test your idea is to create a minimum viable product, or MVP.

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Startup Lessons Learned

MARCH 13, 2009

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Combining agile development with customer developm. Expo SF (May.

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Startup Lessons Learned

MARCH 4, 2009

But if that piece-parts solution is great, then its unlikely they are going to need to buy any additional products. Because this language may lead you to believe this concept is for enterprise sales only, I thought Id walk you through an example from the world of consumer electronics. Combining agile development with customer developm.

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Startup Lessons Learned

FEBRUARY 7, 2013

A few of the detailed case studies include: Tech legend Bill Gross building an MVP in 1999 to test demand for online car sales, which grew into CarsDirect.com. PayPal, under the leadership of David Marcus and Bill Scott, re-defining and re-engineering itself by embracing Lean Startup to improve the product experience.

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Startup Lessons Learned

SEPTEMBER 8, 2009

I'll add two ideas: The modern structure of university patent licensing and technology transfer works really well in the life sciences and other fields with expensive product development processes. Similarly, government purchasing is a frustrating series of hoops, even compared to enterprise sales. Expo SF (May.

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Steve Blank

MAY 4, 2009

It became clear to me that the mission of marketing in most companies has to be to support sales. While this may seem obvious to anyone not in sales and marketing, trust me, in a technology company this is a conceptual breakthrough. Every product marketer thought they should help define the product feature set, etc.

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Steve Blank

JUNE 8, 2009

Execution by Vertical Market As the class progressed, students asked how the activities/functions of a startup; (Sales, Marketing, Business Development, Product Development, etc.) For example, How does sales differ from one market to another? Sales – What Channel to reach the customer? New/Disruptive?

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Startup Lessons Learned

OCTOBER 11, 2008

Sales depend on being right (whereas in UGC we can pretty much try anything, and promote the winners). Your platform may require you to staff up a large production department to crank out enough content to satisfy your customers. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco.

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www.vccafe.com

MARCH 11, 2013

turn customer feedback into sales and relationships. Agile project management tool that enables real time collaboration. Great for visualizing work of product development. Agile project management. agile product management. agile product management and Scrum tool. Agile eLearning.

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Startup Lessons Learned

OCTOBER 30, 2008

This can take the form of a traditional sales pipeline or a registration-activation-revenue chart. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Expo SF (May.

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Startup Lessons Learned

AUGUST 16, 2010

Lessons Learned by Eric Ries Monday, August 16, 2010 Case Study: SlideShare goes freemium (Normally, I do not write about companies that are doing a marketing launch. First, SlideShare is a fantastic product (that I use on a regular basis) and an impressive company example of Lean Startup practices in action.

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Startup Lessons Learned

OCTOBER 19, 2009

But instead of spending the time and money to develop products on spec, TPGTEX creates mocked-up webpages that list the features of a potential new product -- such as a system for making radio-frequency identification, or RFID, labels -- along with its price. Read the rest. Read the rest. It’s an awesome thing to watch.

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Startup Lessons Learned

DECEMBER 16, 2008

I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. At that point, theres no opportunity for marketing or sales; the battle is already won or lost in the persons mind. It sounds a bit like spam. Hi Eric, great post!

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