2010, Customer Development, Leadership and PR

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

APRIL 9, 2009

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley

Silicon Valley Technical Review RSS PR

The End of Innocence

Steve Blank

AUGUST 24, 2009

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley

Silicon Valley PR Technical Review RSS

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.)

Customer Development

Customer Development Developer Silicon Valley Customer

SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

APRIL 2, 2009

It was an educational mission to tell the story of who our customers were (and by inference who all the graphics board customers were) and why the current reviews of these graphics boards weren’t adequately measuring what was important to this large market. The head of the PR agency agreed that we would work together as a team.

Silicon Valley

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Rocket Science 5: Who Needs Domain Experts

Steve Blank

JULY 16, 2009

Customer Development There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. Customer Development says having a vision, faith and a set of hypotheses are a normal part of the startup experience. The mistake isn’t having a vision and taking risks.

Silicon Valley

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Rocket Science 4: The Press is Our Best Product

Steve Blank

JULY 13, 2009

Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. era&# , but really interested in your take on these “free&# models through the prism of Customer Development. We all know how that ends up.

Silicon Valley

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SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

MARCH 19, 2009

Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek. They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused.

Silicon Valley

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Lessons Learned: About the author

Startup Lessons Learned

OCTOBER 4, 2008

Lessons Learned by Eric Ries Saturday, October 4, 2008 About the author ( Update January, 2010: This post originally dates from October, 2008 back when I first started writing this blog. Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed.

San Francisco

San Francisco Technical Cofounder Fractional CTO CTO

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

APRIL 30, 2009

Best, Miguel Cavalcanti, from Brazil Reply Colin Rae , on September 22, 2010 at 2:20 pm Said: Steve, in many of your posts I’ve noticed you say certain things can not be delegated/outsourced (e.g Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) demand creation strategy).

Sales

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Going to Trade Shows Like it Matters – Part 2

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. What didn’t? Go to trade shows like it matters.

Silicon Valley

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Startup Tools

steveblank.com

JULY 8, 2011

Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on. Thanks a million.

Software Review

Software Review Startup Silicon Valley Analytics

Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. We also learned that law is code , and that leadership was needed to build thriving communities in a digital age.

Programming

Programming San Francisco Lean Continuous Deployment

Why diversity matters (the meritocracy business)

Startup Lessons Learned

FEBRUARY 22, 2010

Lessons Learned by Eric Ries Monday, February 22, 2010 Why diversity matters (the meritocracy business) Diversity is the canary in the coal mine for meritocracy. I want to especially recognize Vivek Wadhwa and Brad Feld for their leadership.) I want to especially recognize Vivek Wadhwa and Brad Feld for their leadership.)

San Francisco

San Francisco Lean Sweden Continuous Deployment

The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley

Silicon Valley Product Startup Product Development

Elephants Can Dance – Reinventing HP « Steve Blank

Steve Blank

JUNE 22, 2009

Reply Sujoy Neogi , on August 14, 2010 at 10:12 pm Said: Good one, but i feel you need to listen to Steve Blank more if you are a startup. ?domiausias However, the CEO as the “Rock Star&# always reminded me of why I fired any PR agency that was getting more press than the company it represented. carry on reading.

Silicon Valley

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Going to Trade Shows Like it Matters – Part 1 « Steve Blank

Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. You should be brainstorming messages with current and potential customers. Plus tips on overall trade show strategy.

Silicon Valley

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Story Behind “The Secret History” Part IV: Library Hours at an.

Steve Blank

APRIL 13, 2009

It had no PR agency. It was the model for almost every military startup that followed, and its alumni who lived through its engineering and customer-centric culture had a profound effect on the rest of the valley, the intelligence community and the country. ESL had no marketing people. It shunned publicity.

Silicon Valley

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The Sharp End of the Stick « Steve Blank

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development. In my experience, every marketer with an MBA wants to “do strategy.”

Silicon Valley

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The Secret History of Silicon Valley Part VII: We Fought a War You.

Steve Blank

AUGUST 3, 2009

political leadership with a much bigger picture. They developed the National Intelligence Estimate – a series of reports which summarized their judgment about the size of the Russian threat. How big of a nuclear warhead could they carry (throw weight and yield)? Where were their production facilities? Reply Nelson A.

Silicon Valley

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StartUpRoar

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

The End of Innocence

Trending Sources

The Customer Development Manifesto: Reasons for the Revolution.

SuperMac War Story 5: Strategy versus Relentless Tactical.

Rocket Science 5: Who Needs Domain Experts

Rocket Science 4: The Press is Our Best Product

SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Lessons Learned: About the author

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Going to Trade Shows Like it Matters – Part 2

Startup Tools

Lessons Learned: Please teach kids programming, Mr. President

Why diversity matters (the meritocracy business)

The Leading Cause of Startup Death – Part 1: The Product.

Elephants Can Dance – Reinventing HP « Steve Blank

Going to Trade Shows Like it Matters – Part 1 « Steve Blank

Story Behind “The Secret History” Part IV: Library Hours at an.

The Sharp End of the Stick « Steve Blank

The Secret History of Silicon Valley Part VII: We Fought a War You.

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