2010 Customer Development Sales Technical Review 
Steve Blank
NOVEMBER 5, 2009
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
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Startup Lessons Learned
JULY 29, 2009
Lessons Learned by Eric Ries Wednesday, July 29, 2009 Embrace technical debt Financial debt plays an important and positive role in our economy under normal conditions. Technical debt works the same way, and has the same perils. I won’t pretend that there aren’t teams that take on technical debt for bad reasons.
Steve Blank
SEPTEMBER 14, 2009
Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic. billion for a company with less than $50 million in sales. Tech acquisitions went crazy at the same time the IPO market did.
Steve Blank
DECEMBER 7, 2009
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. Are These Your Slides?
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.
Steve Blank
JULY 20, 2009
Zilog Zilog was my first Silicon Valley company where you could utter the customer’s name in public. Zilog produced one of the first 8-bit microprocessors , the Z-80 (competing at the time with Intel’s 8080 , Motorola 6800, and MOS Technology 6502.) Burnout can turn productive employees into emotional zombies and destroy careers.
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