Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. And inviting to the booth/dinner/private demo. Demo’s are the heart of the booth.
blog.traindom.com
NOVEMBER 29, 2010
Traindom Traindom Customer Login Sign Up Affiliates Support Information Marketing Conversations 36 places where you can submit your startup for some coverage October 4th, 2010 § 45 Photo used under Creative Commons from theparadigmshifter So you have a new startup company and want some coverage. Demo Girl 17. StartupMeme 6.
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This is going to be BIG.
JANUARY 25, 2010
7:00PM Moble Monday Brooklyn (MoMoBK) Inaugural Event: NY Apps, So Hot Right Now Mobile Monday Brooklyn demo night of awesome apps created by local NYC and Brooklyn developers. 8AM Regulatory Scrutiny of Social Media: The Impact on PR Communicators in 2010 and Beyond. Violators will be prosecuted. No, just kidding.I
This is going to be BIG.
JANUARY 31, 2010
Usually these discussions focus on Marketing, PR, Customer Service or an Agency. Fewer demos this time. What are the most significant education technology trends of 2010 and beyond? RSVP: [link] 12PM Networked News Gatherers: Defining the Social Media Editor Role, hosted by Time Inc. On 2/2/10 we discuss 2/2/20.
Steve Blank
MAY 21, 2009
The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. Have a loud product demo; give away pieces of candy; hire a masseuse and offer free back rubs.
Steve Blank
AUGUST 27, 2009
Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. The PR agency polishes the positioning and starts contacting the long lead-time press while Marketing starts the branding activities.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos. that will cost the company significant amounts of money.
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