Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. Two paragraphs, Five bullets. The same was true for PR.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Steve Blank

SEPTEMBER 3, 2009

Once the product begins to ship, startup sales execs use orders and revenue as its marker of progress in understanding customers. Well, because the revenue plan we promised the investors shows us generating customer revenue from the day of first customer ship.” Freemium models have their own scorekeeping.)

Customer Development 228

Customer Development Developer Silicon Valley Customer 228

Steve Blank

NOVEMBER 2, 2009

Sales people cost money, and when they’re not bringing in revenue, their wandering in the woods is time consuming, cash-draining and demoralizing. Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Lets see why. Something else? Who’s the customer?

Lean 260

Lean Silicon Valley Startup RSS 260

Steve Blank

AUGUST 27, 2009

Yet we used the product development model not only to manage product development, but as a road map for finding customers and to time our marketing launch and sales revenue plan. Reply My take on Customer Development and the Lean Startup | Recess Mobile Blog , on January 9, 2010 at 5:37 am Said: [.]

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

Hearpreneur

AUGUST 19, 2015

So we opened the goFlow platform from surfing-only to 10 new verticals: Paddle-boarding, Diving, Fishing, Skateboarding, Cycling, Golfing, Snow sports, Boating, Kitesurfing and more to come. In January 2010, I started my business at 21 with $500 in the bank and a ‘2for1 vodka’ hangover. Thanks to Andrés Max, Ideaware ! #25)

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48

www.rocketwatcher.com

NOVEMBER 8, 2010

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. Opportunity Pipeline – the dollar value of the opportunity.

B2B 42

B2B Metrics Marketing Startup 42