Remove 2011 Remove Business Model Remove CPA Remove Sales
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). Later they became big business in Financial services lead-gen. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM.

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Beware The Consultant

infochachkie.com

There is an inherent conflict in a consultant’s business model and the needs of a startup. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. John is a CPA and holds an M.B.A. Startups cannot afford such scapegoat luxuries. Pyramid Power.

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success. However, if this is true, “Aardvark” would have been a more clever choice and equally as relevant to online book sales.

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How to Fine-tune Your Small Business Finances—from Funding to Growth [Webinar Recap]

Up and Running

We did GroupMe for around three years, turned into a company and ended up selling it to Skype for around eighty million dollars and that was in 2011. Three, I’m a book keeper, accountant or CPA and other. I’m an entrepreneur or in the startup stage of a business. Two, I’m a small business owner or manager.