ConversionXL

AUGUST 27, 2015

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? In 2012, MarketingSherpa posed the question , “Did optimization or testing demonstrate ROI in 2011?” Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. Search Week Newsletter. Search Month Newsletter. News & Features. Google SEO.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Criminal behavior.

Analytics 127

Analytics Campaign Search Customer 127