ConversionXL
AUGUST 27, 2015
Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? In 2012, MarketingSherpa posed the question , “Did optimization or testing demonstrate ROI in 2011?” Word-of-Mouth.
searchengineland.com
MAY 30, 2012
Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. Google Disapproved 134M Ads And Disabled More Than 800K AdWords Accounts In 2011. All Columns.
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Cracking the Code
NOVEMBER 10, 2009
Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. ► 2011. (2). Support, support, support! Leverage and monetize the data asset (more.)
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.
Occam's Razor
JUNE 4, 2012
You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. What happens to the bottom-line, profit, on a six cent cost to revenue gap?
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