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The Growing Importance Of Mobile Advertising

YoungUpstarts

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. Mobile advertising allows brands to reach consumers wherever they are, at any given time.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Advertisers could take advantage of their lack of self-control.

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Twitter Link Roundup #159 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Top Marketing # FAILs of 2012 - [link]. Facebook Could Now Advertise To Children, Thanks To Updated Federal Privacy Rules – [link]. .” Amazon, Advertising’s Sleeping Giant, to Awaken in 2013 | Adweek - [link]. Facebook Preps to Bring Video Ads to News Feed | Advertising Age - [link].

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Twitter Link Roundup #139 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. 25 Brilliant Examples of Olympics Print Advertisements – [link].

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How to Build a Product Launch Strategy

ConversionXL

Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest. But their awareness and engagement campaign is one for the record books. Spread the word through public relations.

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What Google's Penguin Algorithm Means for Your Business

mashable.com

July 3, 2012 by Erin Everhart. Penguin : Released April 2012, this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors, including keyword stuffing, cloaking, unnatural links and content spinning. social media = we were an advertising or public relations firm in 2010.

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Twitter Link Roundup #158 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

CEO Brian Chesky Says Airbnb Will Be Filling More Room Nights Than All Hilton Hotels By The End Of 2012 – [link]. Six Social Media Trends for 2012 David Armano |Harvard Business Review – [link]. Best Free Fonts of 2012 – [link]. 20 Beautiful Photoshop Tutorials of 2012 | LuckyWP – [link].