2012 Analytics Clickthrough Mobile 
ConversionXL
MAY 24, 2013
What is happening: Make sure you are getting actionable data from Google Analytics. Companies often fail in web analytics because their objectives are not simple to understand or measure. 2) Increase y – Increase clickthrough rates. But Analytics doesn’t tell you the why behind this. KPIs are metrics (numbers).
ConversionXL
APRIL 6, 2016
Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). 25% chocolate for a month, 21% mobile phone for a day, 13% sex for a month. Joel Harvey: Master Mobile – What We’ve Learned from Hundreds of Mobile Tests. Hypothesis.
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