2012 Analytics Clickthrough SEO 
leananalyticsbook.com
AUGUST 19, 2012
Lean Analytics Book. August 7, 2012 by Alistair. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Media is about time on page, pages per visit, and clickthrough rates. Traffic sources and campaign effectiveness (the SEO stuff, measuring how well you get attention.).
ConversionXL
MAY 24, 2013
What is happening: Make sure you are getting actionable data from Google Analytics. Companies often fail in web analytics because their objectives are not simple to understand or measure. 2) Increase y – Increase clickthrough rates. But Analytics doesn’t tell you the why behind this. KPIs are metrics (numbers).
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