How to Conduct a SaaS Funnel Audit
ConversionXL
AUGUST 12, 2016
A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC). Regularly Review Your Customer Personas.
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