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Intellectual Property for Startups in the Real World

Gust

How much is it worth investing in cultivating and enforcing an IP portfolio ? What kind of risk do we run of being put out of business by others’ IP rights ? Most investors will assume that if the business plan is solid and a large market opportunity exists, there will be vigorous competition from other players.

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

A few days ago, Bessemer West Coast SaaS Practice - David Cowan , Byron Deeter and myself, hosted a CFO Dinner for our SaaS portfolio at John Bentleys in Redwood City. Fifteen CFOs participated - about half of them from Bessemer portfolio SaaS companies (Cornerstone On Demand, Intacct. Portfolio. (3). ► 2012. (1).

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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

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Cracking The Code: Cracking the SMB code

Cracking the Code

Today, VARs are the key to the SMB segment and their business model is collapsing, opening new opportunities for them and for technology providers. To survive, VARs need to change their business model and move from product sales to services. Portfolio. (3). Small and medium businesses. (2). ► 2012. (1).

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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

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Cracking The Code: Why I disagree with Tony Zingale on the future.

Cracking the Code

Portfolio. (3). Small and medium businesses. (2). ► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). software. (10). Venture Capital. (3). Blog Archive.

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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

After years working in fashion PR/Marketing in NYC and Milan, and then as a co-founder/owner of a Brooklyn-based rock ’n’ roll play space for kids under 5, I found myself becoming overly excited about my friends starting new businesses. 14 – Concept Behind the Business Model. I am also obsessed with music.

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