Transforming Marketing With Artificial Intelligence
Duct Tape Marketing
MAY 25, 2022
He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). If you are looking at data and trying to figure out audience targeting for media buying AI is really good at that. So it's just tasks. And it's doing it now.
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