2012 Churn Rate Retention Salary 
ConversionXL
AUGUST 12, 2016
However it comes with it’s own set of challenges, like retention and churn. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC).
maplebutter.com
JANUARY 8, 2013
Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. If you’ve raised a series A, then pay yourself market rate.
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