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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

Ask for email first on checkout. This is so you are able to send follow-up emails if they do not complete their orders. This is the screen people are taken to on Amazon when they’re ready to check out: Make sure the first follow-up email goes out ASAP. There are also several add-on software providers out there that can do this.

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Finding your One Metric That Matters

leananalyticsbook.com

August 7, 2012 by Alistair. To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. On the other hand, an adult site likely has a low rate of sign-ins; the content is extremely personal, and nobody wants to share their email details with a site they may not trust.

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Three Hard Truths About A/B Testing

ConversionXL

You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. He kept emailing me his results and findings. The software I used said Variation 1 has 0% chance to beat Control. Naomi Niles (@NaomiNiles) December 10, 2012.

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Humans do “mental accounting,” a subjective coding and categorization of economic outcomes. people who are depressed check email more, when we feel lonely we use Facebook). For example, an email capture popup after 5 idle minutes. Social proof isn’t just reviews. So you can use framing to shake this up.