2012 Clickthrough Lean Viral 
leananalyticsbook.com
AUGUST 19, 2012
Lean Analytics Book. August 7, 2012 by Alistair. Media is about time on page, pages per visit, and clickthrough rates. Viral coefficient (how well your users become your marketers.). Developers , prioritizing features and making experimental validation part of the “Lean QA” process. 14 Aug 2012.
ConversionXL
APRIL 6, 2016
Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). This entire model is very close to the Lean Startup model. We can’t let the filter take care of it anymore (like we did in 2012). Increase virality –> decrease eCPA.
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