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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

What if tweaking the small stuff , like the tiny bit of copy next to the credit card field or the wording of a specific link could transform your hesitant visitors into confident leads & buyers? Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. That being said….

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Microcopy: The Tiny Phrases With An Explosive Impact On Conversions

ConversionXL

What if tweaking the small stuff , like the tiny bit of copy next to the credit card field or the wording of a specific link could transform your hesitant visitors into confident leads & buyers? Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. That being said….

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

What if tweaking the small stuff , like the tiny bit of copy next to the credit card field or the wording of a specific link could transform your hesitant visitors into confident leads & buyers? Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. That being said….

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Can Microcopy Really Have A Huge Impact On Conversions?

ConversionXL

What if tweaking the small stuff , like the tiny bit of copy next to the credit card field or the wording of a specific link could transform your hesitant visitors into confident leads & buyers? Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. That being said….

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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success. If the above studies aren’t enough to make you start quivering in your boots, take a look at the debacle of JC Penney’s 2012 rebranding. Image via Bigstockphoto.com.

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