thebarefootvc

DECEMBER 16, 2011

This is my recap of what stood out to me this year and what I’m looking forward to in 2012 — we are only in the beginning of many revolutions. eCommerce/Social Commerce: New models continue to evolve as ecommerce rebounded this past year. What’s Next in 2012…. And Beyond….

Technical Review 110

Technical Review India Mobile Hockey Stick 110

Both Sides of the Table

MARCH 12, 2013

Greg was the CMO at HauteLook from the early days all the way through growing the business to 12 million registered users and far in excess of $200 million in annual sales. It was perfect timing since in 2012 GRP raised its fourth fund bringing our total assets managed to nearly $1 billion. .” I always felt the same.

Partner 360

Partner Las Vegas Los Angeles San Francisco 360

ConversionXL

NOVEMBER 9, 2012

Their advantage over the competitors is that they don’t solely rely on manufacturer product information, but write their own sales copy for each product. If some of the specs are lower compared to the competition, point out that maybe your support is way better or you provide personal consulting or its more green or whatever.

Social Media 109

Social Media Software Review Raleigh Social Network 109

Occam's Razor

OCTOBER 15, 2012

The question they'll ask: But how do we know our $250,000 investment in digital (ads plus sites/apps) will drive offline sales? The data was collected in the first part of 2012, between January and May for the Barometer and between January and February for the Enumeration. What you see is for 2012. We don't.

Global 136

Global Czech Republic Russia Norway 136

Occam's Razor

SEPTEMBER 21, 2015

This is a lot less pretty, but a lot more effective… The use of colors helps drag your eye to the column that's actually important, the red is effective at giving the core message (I should have made the 21 green, dang!), Second, between 2012 and 2013. Ex: Is the 2-in-1 green because it will add the most to the bottom-line?

Stock 60

Stock Conversion Matching Audience 60

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Tools for Hackathons – added Dec 2012. turn customer feedback into sales and relationships.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

MAY 10, 2016

Bad Example: Green Smoothie Co. Here’s the product catalog page of Green Smoothie Co… You’ll notice the poor imagery (repeated, missing, zoomed out, different sizes), “Sold Out” warnings on every item and clever names. With Green Smoothie Co. Imagine how that might affect credibility.

Green 48

Green Design Stock eCommerce 48

Duct Tape Marketing

OCTOBER 8, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. I was thinking as I was getting ready to come on this, I think you were, like, the first or the second podcast I ever did, way back in 2012. Back to Podcast. Transcript.

Green 46

Green Greece Silicon Valley Email 46