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7 Social Media Marketing Habits That Lead To Failure

Brandanew

Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again. Sign me up.  .

Favorite Longreads of 2012

abovethecrowd.com

Snow Fall may be a seminal accomplishment in multimedia where the insertion of each media type builds upon the story in a remarkably compelling way.

Social Media Election 2012: Obama vs. Romney

Fresh Inc.: The Staff Blog

Take a look at how the Obama and Romney social media campaigns measured up this summer

What's Wrong With Sensationalist Media

A VC : Venture Capital and Technology

Check out this email I got from a major media company this past week: I was just talking to my boss about New York's tech scene and the types of stories I should go after. He  He wants me to get a little personal like digging into how founders and investors are actually using all this money flowing into the city.

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The State Of E-Commerce Checkout Design 2012

uxdesign.smashingmagazine.com

UX Study The State Of E-Commerce Checkout Design 2012. September 4th, 2012. September 4th, 2012 7:05 am. Smashing Media.

Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Five Valuable Tools to Facilitate Your Social Media Strategies

Blogtrepreneur | Entrepreneur Blog

Utilizing social media in your online endeavors should be an essential component of your overall strategy. Crowdbooster. Hootsuite. Sendible.

12 Female Entrepreneurs Who Inspired Us in 2012

Fresh Inc.: The Staff Blog

These young women behind companies including Spanx and Polyvore made it big in 2012. Here's how they made an impression on YEC members.

Build Social Media Into the Customer Experience

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. You need insider “deciders” here.

Social Media Strategy for Novices

Fresh Inc.: The Staff Blog

Have you been avoiding social media because you don't know where to start? Why are you going into social media? Social media is global.

Media Metrix Multi Platform

A VC : Venture Capital and Technology

If you are a Media Metrix user, you will see the option to get Multi Platform data on your key measures reports. Take Google.

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Secrets of a Lucrative Social Media Campaign

Fresh Inc.: The Staff Blog

How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%.

Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media.

Highlights On The Business of Software (2012)

OnStartups

With what I had seen over the past two years, I had full confidence that the 2012 lineup would be top notch. Day 1. Kathy Sierra. abhamster.

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Essential Spreadsheets for Social Media Analytics. February 9, 2012 by Ann Smarty. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them?

Serious Entrepreneurs Master Media Training Early

Startup Professionals Musings

Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. Marty Zwilling.

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The Hitchhiker’s Guide to the Boston Tech Community – August 2012

Rob Go

Just hired Yahoo’s VP Media Sales. Another year, another guide. Boston is a great place to start and build a company. The Grand-daddy.

Social Media Made Easy

Fresh Inc.: The Staff Blog

Let social media aid your sales efforts. Make your engagement original and don't copy and paste content across social media platforms.

Top 5 Social Media Fails

Fresh Inc.: The Staff Blog

Fact is, your social media strategy could use an upgrade. Here are their top social-media mistakes to avoid: 1. Ignoring your customers.

Better Social Media Strategy: Show, Don't Tell

Fresh Inc.: The Staff Blog

Business owners quickly learned the benefits of adding a visual component to their social media strategies. Show off your stuff. Get close.

Secrets to a Successful Social Media Strategy

Fresh Inc.: The Staff Blog

The secret to successful social media marketing is to use what you've already got. Same goes for any news articles or mentions in the media. 3.

Basic Social Media Mistake Everyone Makes

Fresh Inc.: The Staff Blog

This time I talked to Shama Kabani , the founder and CEO of The Marketing Zen Group and the author of The Zen of Social Media Marketing. No one.

Check out the wonderful things my clients shipped in 2012!

Escape From Cubicle Nation

Brenda Horton launched her goal planning software productivity tool, Actionplanr in 4th quarter of 2012! Stay on Track. Finish. Revive. Resart.”

The Classy Way To Get Media Coverage For Your Startup

OnStartups

Nicholas is the co-founder of MediaGraph , a public relations platform that enables small businesses to manage their own media outreach. Access.

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Social Media Is One Big Cocktail Party

Fresh Inc.: The Staff Blog

So the way to be successful with social media is to embrace the simple but tried and true rules of relationship and word-of-mouth marketing.

5 Steps to Successful Marketing With Multiple Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media.

Media 37

Social Media Marketing: Why It's Not Working

Fresh Inc.: The Staff Blog

This time it's the power--or, in my opinion, the lack thereof--of small business social media marketing. You're not the only one. category.

How to Sell Anything Using Social Media

Duct Tape Marketing

How to Sell Anything Using Social Media This content from: Duct Tape Marketing. There are couple reasons this. Target your message. Engage.

On Social Media, Authenticity Always Wins

Fresh Inc.: The Staff Blog

Social Media is no different. There is a meme in the online world with respect to social media that suggests businesses should "just dive in".

11 Reasons a 23-Year-Old Shouldn't Run Your Social Media

Fresh Inc.: The Staff Blog

But don't assume either that you need to hire someone young to manage your social media "just because." Sure, she understands Instagram.

Israeli Consumers Prefer ONLINE Media

VC Cafe

Israelis Value Online Media 1.5x More Than Offline Media- Highest in Global Survey. Digital media is a recent phenomenon in Israel.

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Who Is Using Social Media Now?

Fresh Inc.: The Staff Blog

A new study shows a sharp increase in the number of small firms on social media--and highlights pain points and favorite tools. Which platform?

Meet Inc.'s 30 Under 30, Class of 2012

Fresh Inc.: The Staff Blog

In an already disrupted media industry, they may be on to the new, new thing. But she soon discovered that bringing production back to the U.S.

2013 Trend: Social Media Takes Over

Fresh Inc.: The Staff Blog

Remember everything you've learned about the power of Facebook, Twitter, and other social-media sites to promote your business?

Don't Sabotage Your Social Media: 6 Sure Ways

Fresh Inc.: The Staff Blog

Here's a basic checklist to quickly make sure your social media tactics are on the right track. Get your branded social media account!

Where CEOs Spend Their Time (& Money) on Social Media

Fresh Inc.: The Staff Blog

A new survey shows that more small business owners are not only using social media but they are willing to pay for help. So are they?

Secrets to a Perfectly Crafted Social Media Post

Fresh Inc.: The Staff Blog

That means optimizing your social media strategy across different platforms. What you say is important. But so is how and when you say it.

B2C 49

Tips on Social Media in 2012

Fresh Inc.: The Staff Blog

Here Dave tells that story--and what you need to know about word-of-mouth marketing in the new year. View the video on Inc.com at: [link

5 Ways Introverts can Get the Conversation Going on Social Media

Blogtrepreneur | Entrepreneur Blog

Social media is the introverted public relations or marketing professional’s fantasy come to life. Be a Good Listener. Be Strongly Perceptive.

Toss Out Your Social Media Metrics

Fresh Inc.: The Staff Blog

Social media is here to stay," says Shankman. Fans, schmans! And it's not just about getting followers and fans–you need to have a plan.