ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111

PPC Widget Campaign Technical Review 111

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. How To Panic-Proof Your Link Campaign 165 people have tweeted this article.

SEO 54

SEO SEM Social Media Search 54

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded. Sep 06, 2013 @ 12:24:13. Sep 07, 2013 @ 09:32:18. Sep 07, 2013 @ 07:35:25.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

crowdSPRING Blog

APRIL 6, 2015

Every business, whether B2B or B2C has to bring in customers. Small Business and Startups: End-of-Year Mishegoss, 2013! However, there are certain fundamental metrics that are common to all businesses, and a basic understanding of these is where you should start. Customer Acquisition Cost. Life Time Value.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

OCTOBER 15, 2015

Note how Influitive , a B2B advocate marketing software company, uses the bandwagon effect to establish credibility. In fact, conversions might have increased because of a validity threat like a PPC campaign or a seasonal change. A new paid campaign? Consider how this can be used in PPC advertising. A holiday?

Conversion 48

Conversion PPC Design Social Bookmarking 48