ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

FEBRUARY 3, 2014

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. Owned Brand Channel. How cool is that! How crazy big is that!

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. Instead of committing to posting on your social media channels three times a day, start with a few times a week. pic.twitter.com/dnQ7pOgC — OREO Cookie (@Oreo) February 4, 2013. Image source).

Customer 92

Customer Audience Campaign Social Media 92

ConversionXL

OCTOBER 14, 2015

How Emotional Valence and Arousal Affects Virality. Peter Koechley (@peterkoechley) October 21, 2013. Sadness had the opposite effect on virality. Of course, you can see that arousal also plays a part in virality, otherwise awe and anger would be at opposite sides of the viral spectrum. Uplifting works.

Viral 48

Viral Semantic Campaign Framework 48

ConversionXL

APRIL 14, 2016

As evidence of the difference speed can make, back in 2013, Walmart.ca Unlike a great deal of B2B marketing, the page communicates like one human talking to another. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us” (Okdork). What’s more, just last year, when Walmart.com lowered its load time from 7.2

Conversion 48

Conversion Technical Review Audience PPC 48

YoungUpstarts

OCTOBER 17, 2013

In fact, a 2013 survey showed that creating a social media strategy is still a major concern of 83 percent of marketers. Branding: Be consistent across all channels. In most instances it’s okay to be less formal on social media channels —just make sure that your updates, statuses, comments, etc. speak’ with a unified voice.

Social Media 217

Social Media Media Curation Social Network 217

marketingland.com

JULY 11, 2012

9-10, 2013. SMX West - March 2013. SMX Toronto - April 2013. Whitepapers: The B2B Marketers Roadmap to SEO Success. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. It’s Not WHAT You Need to Go Viral – It’s WHO. SMX East - Oct. SMX Stockholm - Oct.

Email 49

Email Mobile SEO Search 49