Remove 2013 Remove B2B Remove Lead Generation Remove Sales
article thumbnail

Smaller Brands Have An Extreme Competitive Advantage in Content Marketing

Brandanew

That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales. Upselling is accomplished through having people understand your value in higher-value/additional products and services, and content marketing is an ideal way to communicate that.

article thumbnail

Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers. Ask your sales team: How do different product categories do throughout the year? What days are the sale staff present? Let’s take a look at a few examples –. Exercise: image source.

PPC 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Everything You Need To Know About Designing Valuable Customer Surveys

ConversionXL

Research from the CMO Council & Penton Media in Q4 of 2013 found that only half of the companies surveyed felt they had good transactional, behavioral & customer support data. If B2B try to get information about industry and position in the company. Some ideas for customer segments are: Big Spenders. Frequent Buyers.

article thumbnail

Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). 2) Demand generation. Generate Leads. Nurture Leads. Increase Sales / Revenue by entering the consumer’s decision process. Improve brand perception.

Demand 65
article thumbnail

35 Leading Women Entrepreneurs Paving The Way For Success

Designmantic Blog

Lilach Bullock is well-known in the fields of online lead generation and social media. She has also authored many best-selling books for Amazon on sales, marketing, entrepreneurship and small businesses. Tamara’s name is synonymous with technology and marketing. Marsha Collier. Website: coolebaytools.com. Shelly Kramer.

article thumbnail

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. Look at the colors. Look at the icons. Beat Motrin.

Analytics 165