Remove 2013 Remove Lead Generation Remove PPC Remove Revenue
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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A Primer to Setting Up Your Own Affiliate Marketing Program

ConversionXL

Raise your hand if you would like to get extra revenue with an ROI of 1300% , that is for every dollar you invest you get back 14. According to a study done by PwC and Internet Advertising Bureau UK , online affiliate marketing revenue has grown from £8 Billion in extra revenue for merchants in 2012 to £13 billion (that’s around $13.7

Affiliate 111
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How To Convert Visitors Who Are Considering Switching From a Competitor

ConversionXL

In a 2013 study by Millward Brown & Compete , a similar trend was found, with competitive intelligence being dead last on the list of popular optimization tactics (even more surprising that A/B testing came in second though). Blog eCommerce Resources Landing Pages Lead Generation' image source.

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Lean Marketing: Basic Metrics You Should be Watching. Now.

crowdSPRING Blog

This simple formula also allows you to compare your marketing tactics: for instance that giant billboard over on I94 that you rented costs you around $572 per customer acquired, while your PPC ad campaigns are costing you only $27 CPA, which one do you think you’ll do better to invest in? Life Time Value. How many buy something?

Metrics 48
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " This quarter the goal of our PPC campaign is to get that to $2. " If you are a pro, measure Revenue. " Right-time. " Arrrrhhhhh!

Metrics 166
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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). 2) Demand generation. Generate Leads. Nurture Leads. Increase Sales / Revenue by entering the consumer’s decision process. Become a thought leader.

Demand 65