article thumbnail

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. What other social media-related research are you using to build your 2013 marketing plans and why? Live Events.

article thumbnail

Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Employer-Sponsored Health Insurance Is A Thing Of The Past And What You Should Do About It

YoungUpstarts

Consider this stark statistic: In 2013, as a group, Fortune 500 companies spent more on health insurance than they earned in profits. Defined contribution also serves as a lead generation tool to acquire new clients who have not been able to offer group health insurance in the past because of cost or participation. We said it.

article thumbnail

Marketing Automation: What is it and Why Should I Care?

Duct Tape Marketing

According to a study by The Aberdeen Group, companies that use marketing automation see 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% Marketing automation solves the marketers age-old problem of attributing marketing spend to earned revenue. Sounds good, right? It gets better.

article thumbnail

How To Convert Visitors Who Are Considering Switching From a Competitor

ConversionXL

In a 2013 study by Millward Brown & Compete , a similar trend was found, with competitive intelligence being dead last on the list of popular optimization tactics (even more surprising that A/B testing came in second though). Blog eCommerce Resources Landing Pages Lead Generation' image source.

article thumbnail

Everything You Need To Know About Designing Valuable Customer Surveys

ConversionXL

Research from the CMO Council & Penton Media in Q4 of 2013 found that only half of the companies surveyed felt they had good transactional, behavioral & customer support data. And this isn’t just because this study is 4 years old that segments still aren’t set up properly. Some ideas for customer segments are: Big Spenders.

article thumbnail

Refining your Customer Acquisition Cost (CAC) Ratio

Cracking the Code

This metric measures the ratio of the annualized additional recurring revenue generated by your sales and marketing investments. Secondly, the total revenue also includes, most of the time, non recurring revenue like implementation services or training which are independent of the sales productivity. the lack of!

Cost 97