Remove 2014 Remove Audience Remove B2C Remove Campaign
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10 Things All Founders Should Do in the Last Months of 2014

Up and Running

What has your business accomplished in 2014, and what is still left to do? Educating Your Audience. If you’re a B2B company, take advantage of leftover funds from over-budgeted campaigns and projects. Budget planning and allocating funds for 2015 should be a priority toward the end of 2014. Crunching Numbers.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But LinkedIn owns the lucrative B2B audience. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Great video ads are concise—and flexible.

Video 129
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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93
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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. Dinner Elf We founded Dinner Elf in 2014 because as two busy parents, we weren’t pulling off family dinners.

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How to get your mobile app discovered in 2021

VC Cafe

Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. dollars) (source: Statista ). What are the main channels for app marketing and distribution today?

Mobile 190
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

You might then decide to start an affiliate marketing program to help you reach new audiences. An impressive 23.63% became affiliates in 2014. According to the benchmark report, most affiliates work in the B2C space (79.45%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”.

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How to Optimize Videos for Conversions

ConversionXL

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.

Video 48