ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. This is the model my customers referenced when I was selling them demand-gen software in 2014.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

MARCH 6, 2019

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). A 6-second video to “seed the idea.”

Video 129

Video B2B Technical Review Campaign 129

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. EM: My rule of thumb is to look at the length of the sales cycle.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. Dinner Elf We founded Dinner Elf in 2014 because as two busy parents, we weren’t pulling off family dinners.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg). via MailChimp).

Email 93

Email Campaign Audience Mobile 93