2014 B2C Channel Employee 
ConversionXL
MARCH 6, 2019
The same video content likely works well in other channels. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The growth of B2B video marketing. Recruiting.
Duct Tape Marketing
FEBRUARY 6, 2024
Explore the impact of dark social on brand discovery and gain insights into the four key channels for optimization: traditional search engines, rented channels like social media, earned media through endorsements and PR, and emerging media such as voice and AI platforms. So it's not just sort of a one. And that's the other thing.
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View from Seed
AUGUST 30, 2016
These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. SMBs account for 54% of all US sales.
Seeing Both Sides
AUGUST 16, 2012
Going B2C was daunting and not in our core DNA,” Kaufer remarked. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. Kaufer told me he always thought he’d be tapped out and replaced around 100 employees.
YoungUpstarts
MAY 11, 2015
For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Companies that move into social media need to ensure that they have a sufficient base of followers for their social platforms to be an effective channel.
Duct Tape Marketing
JANUARY 28, 2020
In helping people understand this back in like 2012, 2014, and even today, one of the lines that we draw is a line between marketing through video and relationships through video. So I left an established 60 year old company that still had like a pension plan in order to join this company as like the sixth or seventh employee.
Occam's Razor
NOVEMBER 2, 2015
Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).
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