The Next Web

DECEMBER 4, 2013

Zappos has found great success by keeping social media responsibilities horizontal and flexible. Zappos assumes everyone in the company is on social media and trusts them to participate in growing the brand. Prioritize social networks. Its social media and editorial advertising strategy clearly put the product first.

Social Media 158

Social Media Media Viral Startup 158

Startup Lessons Learned

AUGUST 31, 2015

Entrepreneur Prerna Gupta believes that there’s a billion-dollar opportunity in bringing “Lean” principles to the development and distribution of mass-market fiction, and in presenting stories as a mobile-first experience. As part of this process, the company’s CMO Rishi Dave, is encouraging teams to launch campaigns faster.

Lean 60

Lean United States Fractional CTO Startup 60

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? Buffer, a popular social media sharing tool, leveraged a guest network to generate millions in revenues. Paid Content Platforms: A Distribution Alternative? The following are some of the most popular distribution platforms on the market. CPC: $0.25–$0.30.

Distribution 28

Distribution Cost Social Media Viral 28

ConversionXL

OCTOBER 21, 2014

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. The key in understanding leads with digital analytics often starts by using campaign codes. What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

APRIL 24, 2019

An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. It is, Rumelt explains, the management of Walmart stores as a network. The company limits costs through a management and distribution structure that serves multiple stores in a geographic area.

Non-Compete 122

Non-Compete United States Networking Acquisition 122

crowdSPRING Blog

OCTOBER 27, 2013

I started a couple of weeks ago with the first part of a post on small business trends for 2014; today I have 5 more trends that I’d like to share. Studies have shown over 60% of small business marketers devote as much as 10 hours per week to SM campaigns and tactics. Illustration, Wikipedia: 2014 – Year of the Horse.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

VC Cafe

NOVEMBER 16, 2010

Israelis are one of the world’s leaders in terms of time spent in social networks, only second to Russia. In the US, eMarketer projects that online video ad spending will more than triple between 2010 and 2014, rising from $1.5 billion to $5.5 Mobile is a whole new dimension.

Internet 135

Internet Canada Russia 135