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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

acronyms e.g. MIT for Massachusetts Institute of Technology. Themes can be a brand, a specific product from a brand, a service, a specific type of service, etc. Create lists of products and services and all the key details that make each product unique. Products with various attributes. product databases.

PPC 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

I’ve run into organizations that don’t know how to effectively create, participate, manage or lead analysts and often believe that “data science” or the latest technology will save the day , not the team of people with different skill sets working cross-functionally to make systematic improvements. What to do?

Analytics 113
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How to Optimize Videos for Conversions

ConversionXL

Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%.

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