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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. 100,000/mo means Global 2000 only, large-scale projects that require multiple departments for decision and approval, long sales cycles (9-18 months) which requires massive cash spend to bide your time.

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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Prior to founding Andela , he co-founded 2U , an education technology startup that went public in 2014. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Filed under: Customer Development , SiriusXM Radio Show.

Cofounder 145
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Prior to founding Andela , he co-founded 2U , an education technology startup that went public in 2014. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Filed under: Customer Development , SiriusXM Radio Show.

Cofounder 120