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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique. It was adopted by the National Institutes of Health as I-Corps at NIH in 2014 and at the National Security Agency in 2015. Stay tuned.

Lean 406
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Square IPO: Is Square A Good Payments Business?

Agile VC

Square loses money on every transaction (-23% gross margin in 1H 2015), and since the deal’s inception Square has incurred over $70M in cumulative losses on processing Starbucks transactions. Square grew revenue >170% YoY in 2013, then 54% YoY in 2014, and is on pace to grow about 32% YoY here in 2015. Per Merchant Unit Economics.

IPO 165
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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

The web demands immense agility and flexibility from every company. Bank of America everything. You can try the offer with just one affiliate or some Bing ads. The 2015 Digital Marketing Rule Book. Having one-trick ponies can limit your capacity to think smart and move fast. 5 Brand destruction is insanely efficient now.

Marketing 140